Susan F. Cyliax
Assistant Professor of Practice in Marketing
Â鶹¹û¶³:
- B.S., Dietetics, University of Delaware
- M.B.A., Business Administration, Drexel University
Contact:
Email: cyliaxs@moravian.edu
Office phone: 610-625-7817
Office location: Comenius Hall 203
Areas of Research and Expertise:
- Marketing Strategy and Planning
- Brand Strategey and Positioning
- Strategic Planning
- Licensing
- Strategic Partnership Development
- Innovation and New Product Launch
- Market and Channel Expansion
- Integrated Marketing Communications
- Cross-functional Team Development and Leadership
Sue brings a diverse range of real world experience to share with the students at Moravian. She launched and ran her own successful strategic marketing consulting firm for 18 years. In addition to running her own firm, she has held senior level marketing and sales positions for a range of organizations including privately held, public and private equity owned companies. She has experience in CPG, consumer products, B2B and nonprofits. Sue is also a speaker on topics including: branding, competitive positioning, consumer behavior, strategic partnerships.